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Kate, Mr. Shapiro makes a good point and we certainly use PackExpo as a major event for reconnecting with our distributor and customer contacts. Additionally, in response to tightening budgets and limited travel that so many of the companies we do business with have experienced in the past couple of years, Combi Packaging Systems has had a traveling packaging trailer on the road for the exact reason Mr. Shapiro mentions. All business can't be handled over the phone or on-line, so we bring packaging equipment demos right to our customers' dock doors - so they can meet us, kick the tires so to speak on the equipment, and get a true feel for the quality of our equipment. Even with the increase in the use of social media and digital communications, I agree that some things will never change, like one-on-one communications and relationship building. It certainly plays an integral part in a capital equipment world such as ours. L earn more about Combi's traveling demo trailer
------------------------------------------- Sue Lewis Marketing Manager Combi Packaging Systems LLC Canton OH (330) 456-9333 -------------------------------------------
Show Original Message
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Original Message:
Sent: 01-05-2012 14:07
From: Kate Achelpohl
Subject: CEA CEO Gives Shout-out to PACK EXPO on Forbes Blog
This message has been cross posted to the following Discussions: Confectionery Connected Community and Baking-Snack Connected Community .
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In a blog entry on Forbes.com this week, Gary Shapiro -- the CEO of the Consumer Electronics Assn., which produces the Consumer Electronics Show (CES) -- called out PACK EXPO as a showcase for innovation. "Of course, CES isn't the only event around. We also see tremendous innovation at other major U.S. trade shows, including AAPEX, BIO, CEDIA, CTIA, IMTS, InfoComm, ISC, NAB, NAMM, PACK EXPO and SEMA. While these may seem to be indecipherable acronyms, each represents an event attracting thousands of businesses coming to see hundreds of cutting edge innovative exhibitors. These and other events are carrying our economy, creating jobs, making news, driving marketing and pushing us rapidly into the future." Shapiro also makes another point -- Even in these days of e-mail and iPads, technology can only go so far in forging the relationships that are at the heart of sales, and trade shows provide the missing link:
"... [Attendees] come to test the mettle of the people with whom they are doing business, to shake their hands, look in their eyes, and assess whether a company's product matches a company's hype. Perhaps most important, they come because relationships matter in business and, despite the worldwide reach of the Internet, a relationship cannot only be electronic. It must be personal."
Read the full post at Forbes.com.
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Kate Achelpohl
Director, Member Communications
PMMI
Reston, VA
(703) 243-8555 EXT 3183
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